Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

According to Kotler, what are the three hurdles that company faces in converting to marketing orientation?

  1. Organized resistance, slow learning, and fast forgetting

  2. Management, customer reaction, and competitors' response

  3. Decreased profit, increased R and D, and additional distribution

  4. Forecasted demand, increased sales expenses, and increased inventory cost

  5. Customer focus, profitability and slow learning

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Organized resistance is epecially strong in the industries where marketing is introduced for the first time, learning process is also slow and fast forgetting.

Multiple choice

According to Kotler For each target market, the firm develops a ________. Positioning of offering is done in the mind of buyers showing them some important benifits.

  1. value offering

  2. niche offering

  3. market offering

  4. segment offering

  5. none of these

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Market offering is a combination of products, services, information, or experiences offered to a market to satisfy a needs or wants of customer.  These market offering are positioned in the mind of customers showing them some important benefits.

Multiple choice

Incase a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using a ________.

  1. distribution channel

  2. service channel

  3. communication channel

  4. intermediary channel

  5. none of these

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

(Service channels) It includes warehouses, transportation companies, banks and insurance companies that facilitate transactions.

Multiple choice

Exchange concept of marketing deals with

  1. Exchange of products between sellers and buyers covering distribution and price aspects.

  2. Mere appendage to production.

  3. Achieving marketing success through product attributes.

  4. Aggressively promote and push the products.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Exchange concept of marketing focuses on the transfer of goods/services from sellers to buyers, emphasizing distribution channels and pricing mechanisms. It's about facilitating exchange transactions. Other options describe different marketing philosophies - production orientation, product focus, and selling concept - not the exchange concept.

Multiple choice

Marketing concept means:

  1. Firms should produce only what their predetermined determined consumers would be willing to buy

  2. Firms should persuade customers to buy what they have produced

  3. The consumers will buy the products which offer them the highest quality

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The marketing concept is customer-centric - firms should identify what consumers want and need, then produce accordingly. This means producing what predetermined consumers are willing to buy, not persuading them to buy what's already produced or focusing solely on quality.

Multiple choice

Match the following:

 
List - I
List - II
(a) Market segmentation
1. Pricing high of a new product initially,
(b) Skimming price
2. Process of disaggregating a market into a number of sub-markets.
(c) Multilevel marketing
3. Translation of the marketing plan into marketing performance
(d) Sales management
4. Modified version of direct marketing.

  1. (a)-(2), (b)-(1), (c)-(4), (d)-(3)

  2. (a)-(3), (b)-(1), (c)-(2), (d)-(4)

  3. (a)-(1), (b)-(2), (c)-(3), (d)-(4)

  4. (a)-(4), (b)-(2), (c)-(3), (d)-(1)
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market segmentation is the process of dividing a market into sub-markets (2). Skimming price involves pricing high initially for new products (1). Multilevel marketing is a modified version of direct marketing (4). Sales management translates marketing plans into performance (3). The correct matching is (a)-(2), (b)-(1), (c)-(4), (d)-(3).

Multiple choice

Which of the following buying process sequence is correct?

  1. Adoption 2. Legitimization
  2. Attitude 4. Awareness

  1. 4 3 2 1

  2. 2 3 4 1

  3. 1 2 3 4

  4. 3 4 2 1
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The correct buying process sequence begins with Awareness (becoming aware of the product), followed by Attitude (developing favorable attitude), then Legitimization (justifying the purchase), and finally Adoption (making the purchase decision). This follows the standard adoption lifecycle in consumer behavior.

Multiple choice

Road blocking advertisement refers to

  1. Advertising a product by blocking the road.

  2. Creating big blocks for advertising a product.

  3. Advertising a product on multiple TV channels at the same time.

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Road blocking advertisement is an advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels.

Multiple choice

PDA, smart phone and computer mediated network are the need in _______

  1. Network marketing

  2. E-commerce

  3. M-commerce

  4. Marketing
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

M-Commerce is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal Digital Assistant (PDA), a smart phone or other emerging mobile equipment, such as dash top mobile devices.

Multiple choice

Selling + Customer satisfaction =

  1. Network marketing

  2. E-commerce

  3. M-commerce

  4. Marketing
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing is the management process through which goods and services move from concept to the customer. Many companies today have customer focus (market orientation). This implies that the company focuses its activities and products on consumer demands.