Multiple choice

Exchange concept of marketing deals with

  1. Exchange of products between sellers and buyers covering distribution and price aspects.

  2. Mere appendage to production.

  3. Achieving marketing success through product attributes.

  4. Aggressively promote and push the products.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Exchange concept of marketing focuses on the transfer of goods/services from sellers to buyers, emphasizing distribution channels and pricing mechanisms. It's about facilitating exchange transactions. Other options describe different marketing philosophies - production orientation, product focus, and selling concept - not the exchange concept.

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