Multiple choice

Marketing concept means:

  1. Firms should produce only what their predetermined determined consumers would be willing to buy

  2. Firms should persuade customers to buy what they have produced

  3. The consumers will buy the products which offer them the highest quality

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The marketing concept is customer-centric - firms should identify what consumers want and need, then produce accordingly. This means producing what predetermined consumers are willing to buy, not persuading them to buy what's already produced or focusing solely on quality.

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