Multiple choice

Which of the following is best suited to define the term MARKETING?

  1. An exchanging process

  2. Satisfying the customers by providing best services

  3. Process of exchange involving two distinct aspects namely, mental and physical.

  4. All the above

  5. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Marketing is a complex process involving both the physical movement of goods and the mental processes of understanding consumer needs and creating value.

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