Multiple choice

Which of the following factors influence the promotion mix?

(a) Buyers’ readiness stage (b) Type of product of market (c) Product life cycle stage

  1. Only (a) and (b)

  2. Only (a) and (c)

  3. Only (b) and (c)

  4. (a) to (c) all
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

There are many factors which influence the promotion mix, like type of product, use of product, buyer's readiness stage, size of market, fund available, stage of product life cycle, etc. 

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