Multiple choice

Which among the following are components of promotion mix?

(a) advertising (b) personal selling (c) public relations (d) sales promotion

  1. (a) to (d) all

  2. (a), (b) and (c) only

  3. (a), (b) and (d) only

  4. (a), (c) and (d) only
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Activities identified as elements of the promotional mix vary, but typically include the following: Advertising Personal Selling Sales Promotion Public Relations Direct Marketing Corporate Image Sponsorship Guerrilla Marketing Product Placement

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