Multiple choice

The promotional mix comprises

  1. Advertising PR publicity sales promotion and personal selling

  2. Advertising social media PR and personal selling

  3. Advertising direct mail sales promotion & personal selling

  4. Advertising PR sales promotion and social media
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The traditional promotional mix consists of five key tools: advertising, public relations (PR) / publicity, sales promotion, personal selling, and direct marketing.

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