Multiple choice

Which of the following pairs does not match in the context of marketing mix (i.e. product, price, promotion and place)?

  1. Brand name - product

  2. Credit terms - price

  3. Discount - promotion

  4. Transport - place

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Each of the four Ps has its own tools to contribute to the marketing mix:

Product: variety, quality, design, features, brand name, packaging, services Price: list price, discounts, allowance, payment period, credit terms Place: channels, coverage, assortments, locations, inventory, transportation, logistics Promotion: advertising, personal selling, sales promotion, public relations