Multiple choice

Which of the following is not a part of 'marketing mix'?

  1. Planning

  2. Product

  3. Price

  4. Place
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing mix is the combination of four inputs which constitute the core of a company’s marketing system, i.e. the product, the price structure, the promotional activities and the distribution system. Thus, planning is not a part of 'marketing mix'.

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