Multiple choice

Promotion-mix includes

  1. advertising and personal selling

  2. personal promotion

  3. product improvement

  4. none of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The promotion mix (or marketing communications mix) typically includes: advertising, personal selling, sales promotion, public relations, and direct marketing. Option A mentions two components but is incomplete. Option B 'personal promotion' is not standard terminology. Option C is unrelated. Option D 'none of the above' is correct because no single option fully or accurately represents the promotion mix.

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