Multiple choice

A service as a product has characteristics such as

(a) intangibility (b) inseparability (c) heterogeneity (d) perishability

Which of the following is/are correct?

  1. Only (a), (b) and (c)

  2. Only (b) and (c)

  3. Only (b)

  4. All of the above

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Six key distinguishing characteristics of services are (a) Intangibility (b) Inseparability (c) Variability (d) Perishability (e) Heterogeneity (f) Lack of Ownership