Multiple choice

The system of marketing information is ______ that pertains to marketing.

  1. the structure of people, equipment and procedures for generation and processing of information

  2. the software used for collection of information

  3. the computer hardware which is used for handling database

  4. the set of inputs to collate the information
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing Information System is a system that analyzes and assesses marketing information, gathered continuously from sources inside and outside an organization. Timely marketing information provides basis for decisions such as product development or improvement, pricing, packaging, distribution, media selection, and promotion.

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