Multiple choice

Marketing is the management process responsible for ______, anticipating and satisfying customer requirements profitably

  1. researching

  2. supplying

  3. listening to

  4. identifying

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The official definition of marketing by the Chartered Institute of Marketing (CIM) is: 'The management process responsible for identifying, anticipating and satisfying customer requirements profitably.'