Multiple choice

Which of the following is not included in marketing assessment process?

  1. Defining the problem

  2. Fostering ideas

  3. Feedback

  4. Designing a plan
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The marketing assessment process can be laid down into six steps namely defining the problem, analysis of the situation, obtaining data that is specific to the problem, analysis and interpreting the data, fostering ideas and problem solving, and designing a plan. It does not include feedback.

Keep practicing — related questions