Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

In marketing management, CRM stands for _______________.

  1. Consumer Research Management

  2. Call Research Management

  3. Capital Research Management

  4. Customer Relationship Management

  5. Consumer Related Management
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

CRM stands for Customer Relationship Management. This management focuses on cross selling. It also values both positive and negative feedbacks from customers.

Multiple choice

Which of the following are the 4Ps of marketing mix?

  1. Product, Promotion, Place and Person

  2. Product, Promotion, Place and Price

  3. Position, Place, Perfection and Promotion

  4. Price, Place, Position and People

  5. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Option (2) is correct.

Multiple choice

Prof. Mohan Sawhney has proposed the concept of ___________________ to describe two or more associated products and services that are some what related to each other in the mind of consumers, but are spread across diverse set of industries.

  1. meta market

  2. vertical integration

  3. horizontal integration

  4. beta marketing

  5. synchronized marketing

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Two or more distinct market that are associated in someway to product or services. For example,  for the metamarket for  house cleaning products includes house owners and domestic cleaning service companies.

Multiple choice

According to Kotler, what are the three hurdles that company faces in converting to marketing orientation?

  1. Organized resistance, slow learning, and fast forgetting

  2. Management, customer reaction, and competitors' response

  3. Decreased profit, increased R and D, and additional distribution

  4. Forecasted demand, increased sales expenses, and increased inventory cost

  5. Customer focus, profitability and slow learning

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Organized resistance is epecially strong in the industries where marketing is introduced for the first time, learning process is also slow and fast forgetting.

Multiple choice

Which organization according to Prof. George Day is excelling in three different capabilities:market sensing, customer linking, and channel bonding?

  1. Production-driven

  2. Decision-driven

  3. Human Resource-driven

  4. Engineering-driven

  5. Market-driven
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Those organizational characteristics and performance that are influenced by market forces and adapted to meet the changing market needs. Market driven organizations tend to focus on internal competencies that foster greater responsiveness to their customers and their target market.

Multiple choice

According to Kotler For each target market, the firm develops a ________. Positioning of offering is done in the mind of buyers showing them some important benifits.

  1. value offering

  2. niche offering

  3. market offering

  4. segment offering

  5. none of these

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Market offering is a combination of products, services, information, or experiences offered to a market to satisfy a needs or wants of customer.  These market offering are positioned in the mind of customers showing them some important benefits.

Multiple choice

Incase a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using a ________.

  1. distribution channel

  2. service channel

  3. communication channel

  4. intermediary channel

  5. none of these

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

(Service channels) It includes warehouses, transportation companies, banks and insurance companies that facilitate transactions.