Multiple choice

Which organization according to Prof. George Day is excelling in three different capabilities:market sensing, customer linking, and channel bonding?

  1. Production-driven

  2. Decision-driven

  3. Human Resource-driven

  4. Engineering-driven

  5. Market-driven
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Those organizational characteristics and performance that are influenced by market forces and adapted to meet the changing market needs. Market driven organizations tend to focus on internal competencies that foster greater responsiveness to their customers and their target market.

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