Multiple choice

According to Kotler, firms that follows both a reactive and proactive marketing orientation are applying a ________ and are likely to do very well.

  1. total market orientation

  2. external focus

  3. customer focus

  4. competitive strategy

  5. none of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

 A business approach or philosophy that focuses on identifying and meeting the hidden needs or wants of customers.

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