Multiple choice

According to Kotler For each target market, the firm develops a ________. Positioning of offering is done in the mind of buyers showing them some important benifits.

  1. value offering

  2. niche offering

  3. market offering

  4. segment offering

  5. none of these

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Market offering is a combination of products, services, information, or experiences offered to a market to satisfy a needs or wants of customer.  These market offering are positioned in the mind of customers showing them some important benefits.