Multiple choice

If the marketing manager of a firm has opted growth via current product sold to new markets, then his firm would c hoose a ___________ strategy.

  1. market - penetration

  2. market development

  3. product - development

  4. market diversification

  5. none of these

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A process for developing business: new customers and new markets and new products to existing customers and markets.