Multiple choice

Prof. Mohan Sawhney has proposed the concept of ___________________ to describe two or more associated products and services that are some what related to each other in the mind of consumers, but are spread across diverse set of industries.

  1. meta market

  2. vertical integration

  3. horizontal integration

  4. beta marketing

  5. synchronized marketing

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Two or more distinct market that are associated in someway to product or services. For example,  for the metamarket for  house cleaning products includes house owners and domestic cleaning service companies.