Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

Which of the following is a business model by which a company integrates both offline and online presences?

  1. Disintermediation

  2. Collective business system

  3. Brick and mortar

  4. Showrooming

  5. Bricks and clicks
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Bricks and clicks is a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering as well, or at least provide telephone sales support.

Multiple choice

Which of the following is a business model in which only the advanced features of sold products are chargeable?

  1. Paywall

  2. Freemium

  3. Online auction

  4. Crippleware

  5. PWYW(Pay What You Want)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Freemium is a business model by which a proprietary product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but money (premium) is charged for advanced features, functionality, or virtual goods. The word freemium is a portmanteau neologism combining the two aspects of the business model: free and premium.

Multiple choice

What is meant by Account Specific Marketing?

  1. The use of specific information about individual customers and/or prospects to implement more effective and efficient marketing communications.

  2. Development of customised promotional programs for individual retail accounts by marketers.

  3. The use of non traditional media to market one's product often employing a typical effort and often attempting to capitalise on competitor's promotional efforts.

  4. Advertising done by companies within the limited geographic area where they do business.

  5. None of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Development of customised promotional programs for individual retail accounts by marketers is known as Account Specific Marketing.

Multiple choice

The measures, which are taken at the beginning of an advertising or promotional campaign to determine the degree to which a target audience must be changed or moved by a promotional campaign, is known as

  1. the Benchmark Measures

  2. the Brand Development Index

  3. the Category Development Index

  4. the Combinations Rate

  5. none of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The measures, which are taken at the beginning of an advertising or promotional campaign to determine the degree to which a target audience must be changed or moved by a promotional campaign, is known as Benchmark Measures.

Multiple choice

Which of the following is/are the sales promotion activities that communicate(s) distinctive brand attribute and contribute(s) to the development and enforcement of brand identity?

  1. Consumer Franchise-Building Promotions

  2. Creative Selling

  3. Dyadic Communication

  4. Selective Attention

  5. Heuristics
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales promotion activities that communicate distinctive brand attribute and contribute to the development and enforcement of brand identity are known as Consumer Franchise-Building Promotions.

Multiple choice

The Traditional Marketing style involves

  1. Telemarketing

  2. Digital Marketing

  3. Indirect Marketing

  4. Direct Marketing

  5. All of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Traditional Marketing style involves Direct Marketing, which includes personal selling, direct mail, and face-to-face customer interactions. Unlike modern digital methods, traditional marketing relies on physical presence and direct communication with customers. In banking, this includes branch visits, door-to-door sales, and personal meetings.

Multiple choice

Modern Method of Marketing include

  1. publicity on the net

  2. advertisement on the net

  3. soliciting business through e-mails

  4. tele marketing

  5. all of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Modern marketing methods encompass all digital and technology-based approaches including internet publicity (online marketing), online advertisements, email marketing, and telemarketing. All these methods leverage technology and digital platforms to reach customers. Modern marketing is characterized by use of electronic communication channels and data-driven targeting.

Multiple choice

Which of the following sentences is true?

  1. Marketing is not required in a Buyers' Market

  2. Marketing is not required in a Sellers' market

  3. Marketing is not required due to competition

  4. Marketing is not required due to liberalization

  5. Marketing is not required due to globalisation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In a sellers' market where demand exceeds supply, products naturally sell themselves, making aggressive marketing less urgent. In contrast, a buyers' market (supply exceeds demand) requires intensive marketing to gain competitive advantage.