Marketing Concepts and Strategies

When a market no longer generates new demand for a company's products due to competition, obsolescence, etc., the situation is called market saturation.

Introduction of a single product under a single marketing programme to cover all possible customers is known as market aggregation.

The percentage of sales of a product in a specific marketing technique for a specific period is known as market share.

Customer's response to the markets and marketing in general is known as consumer behaviour.

Using a network of partners to market an internet based company, in which company gives rewards for every customer directed to it, is known as affiliate marketing.

Dividing a broad market into subsets of consumers who have common needs is called segmentation.

Operational strategy is concerned with how each part of a business is organised to deliver the corporate and business unit level strategic direction. Operational strategy focuses on issues of resources, processes, people, etc.

Scheme performance compared to its benchmark is disclosed in the key information memorandum, offer document, and fund advertisements. All these documents provide comparative performance data to help investors make informed decisions.

Yes, it is the right answer.

None of these is an approach to personal selling.

Yes, it is the right answer.

Correct option is (2).

Correct option is (2).

Correct option is (3).

An Art and Science