Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

The percentage of sales of a product in a specific marketing technique for a specific period is known as

market potential
market profile
market share
market penetration
market survey

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Multiple choice

Customer's response to the markets and marketing in general is known as

market segmentation
market penetration
consumer behaviour
annual sales
market domination

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Multiple choice

Using a network of partners to market an internet based company, in which company gives rewards for every customer directed to it, is known as

viral marketing
guerrilla marketing
affiliate marketing
ambush marketing
niche marketing

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Multiple choice

Dividing a broad market into subsets of consumers who have common needs is called

positioning
segmentation
targeting
expansion
growth

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Multiple choice

Which of the following strategies focuses on issues of production processes, material, etc.?

Operational strategy
Business unit strategy
Corporate strategy
Marketing strategy

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Multiple choice

Which of the following terms is used for the theoretical number of potential customers in a retailer's target market that could be exposed to an advertisement in a given medium?

Reach
Fill rate
Coverage
Cumulative reach
None of these

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Multiple choice

Which of the following is an approach to personal selling?

Pick ticket
Trialability
Premarking
Cherry picking
None of these

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Multiple choice

_____ is a method of segmenting a retail market using multiple variables including benefit sought, lifestyle and demographics.

Buying situation segmentation
Demographic segmentation
Composite segmentation
Geodemographic segmentation
None of these

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Multiple choice

What is the main motive of Public Relations?

Generating sales
Creating a good will
Popularising the product
All of the above

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Multiple choice

Which type of advertising has technical, specific and exact language?

Corporate Advertising
Industrial Advertising
Public Service Advertising
Product Advertising

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Multiple choice

“Advertising is the means by which we make known what we have to sell or what we want to buy.” Who said the above lines?

Harold Lasswell
Edward L. Bernays
Frank Jetkins
Herbert M. Baus

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Multiple choice

Marketing is

an art
a science
an art and science
an accounting
a science and accounting

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Multiple choice

Who said that marketing is a managerial process?

Kotler
Cundiff, Still and Govoni
Stanton
Buell
None of these

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Multiple choice

Through which of the following options does marketing concept earn profit?

ATM
Net banking
Product
Customer satisfaction
Staff satisfaction

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Multiple choice

Four C's of marketing express

product's view
market's view
seller's view
buyer's view
None of these

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