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  • Dividing a broad market into subsets of consumers who hav...
Multiple choice

Dividing a broad market into subsets of consumers who have common needs is called

  1. positioning

  2. segmentation

  3. targeting

  4. expansion

  5. growth

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Dividing a broad market into subsets of consumers who have common needs is called segmentation.

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