Multiple choice general knowledge

Market segmentation refers to:

  1. Dividing products into distinct groups

  2. Dividing competitors into distinct groups

  3. Analysing consumer behaviour

  4. The process of dividing markets into distinct groups of buyers
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market segmentation is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors. This allows firms to target specific segments effectively. Option A incorrectly refers to dividing products, not markets. Option B incorrectly mentions competitors rather than buyers. Option C is related but describes analysis, not the division process itself.

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