Multiple choice

Dividing consumers up into groups based on demographic, geographic or behavioural traits

  1. Market segementation

  2. Market appropriation

  3. Market seperation

  4. Market proportions
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market segmentation is the process of dividing a broad consumer market into sub-groups based on shared characteristics like demographics, geography, or behavior. The other options are incorrect or fabricated terms.

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