Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

Directiond: The sentence given below is followed by 4 alternatives. Select the one which most logically complements the idea contained in the given sentence.

Marketing activity involves taking something simple and obvious and sticking it in fancy packaging.

  1. It is a highly scientific activity.

  2. It requires the imagination and creativity of a consummate marketing man.

  3. This is a skill all good bluffers quickly learn.

  4. It requires years of hard work to be a consummate marketing man.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Option (2) best complements the given sentence.

Multiple choice

Which study examines the marketability of the product?

  1. Resource feasibility

  2. Market research study and analysis

  3. Cultural feasibility

  4. Economic feasibility

  5. Technology and system feasibility
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

This is one of the most important sections of the feasibility study as it examines the marketability of the product.

Multiple choice

Directions: The following question consists of a single sentence with one blank only. You are given five words as answer choices and from the five choices, you have to pick up the one that will make the sentence meaningfully complete.

In order to earn revenue, a business must be focused on its core ________.

  1. values

  2. strengths

  3. competition

  4. demographics

  5. objective
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

The sentence logically conveys what a business needs to succeed. Adhering to core ‘values’ will not generate revenues; adherence to core objective will.

Multiple choice

CRM (Customer Relationship Management) is used to

  1. implement the feedback system

  2. to identify and target the best customers

  3. to keep track of new and existing products

  4. to keep track of new and existing customers

  5. all of the above
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Yes, all are the basic uses of CRM.

Multiple choice

Which of the following provides management for business by managing relationship with potential and current customers and business partners in marketing, sales and service?

  1. Enterprise Resource Planning (ERP)

  2. Customer Relationship Management (CRM)

  3. Knowledge Management System (KMS)

  4. Supply chain management (SCM)

  5. Effective Support System (ESS)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

CRM provides the relationship among customers and business partners in marketing and sales.

Multiple choice

Which of the following includes the suppliers, manufactures, wholesalers and the customers, as a group in order to process the marketing management in business?

  1. Enterprise Resource Planning (ERP)

  2. Customer Relationship Management (CRM)

  3. Knowledge Management System (KMS)

  4. Supply chain management (SCM)

  5. Executive Support System (ESS)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

SCM maintains a chain of customers, retailers and wholesalers for the marketing management.