Multiple choice

Who defined marketing as ''human activity directed at satisfying needs and wants through an exchange process''?

  1. Philip Kotler

  2. Mr. Pyle

  3. Harry L. Hansen

  4. Henry Fayol

  5. F.W. Taylor

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Philip Kotler is the father of marketing and he gave this concept of marketing.