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Marketing Management

Comprehensive quiz covering fundamental marketing management concepts including marketing mix, strategic frameworks, branding, market analysis, and customer relationship management.

15 Questions Published
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Questions

Question 1 Multiple Choice (Single Answer)

The seasonal products like rain coat, umbrella, etc. enjoy demand at peak only during a certain season. Under which marketing concept does this exempt classify?

  1. Meta marketing concept
  2. Demarketing concept
  3. Synchro marketing concept
  4. Counter marketing concept
  5. Event marketing concept
Question 2 Multiple Choice (Single Answer)

Who defined marketing as ''human activity directed at satisfying needs and wants through an exchange process''?

  1. Philip Kotler
  2. Mr. Pyle
  3. Harry L. Hansen
  4. Henry Fayol
  5. F.W. Taylor
Question 3 Multiple Choice (Single Answer)

Which of the following is not a part of BCG (Boston Consultancy Group) matrix?

  1. Stars
  2. Question mark
  3. Cash cows
  4. Dogs
  5. Hen
Question 4 Multiple Choice (Single Answer)

Which of the following is not a part of PEST?

  1. Political
  2. Environmental
  3. social
  4. Technological
  5. None of these
Question 5 Multiple Choice (Single Answer)

Gillette India Co. works in three categories, i.e. personal care, oral care and alkaline batteries. Which branding strategy does this company follow?

  1. Product branding strategy
  2. Range branding strategy
  3. Line branding strategy
  4. Umbrella branding strategy
  5. Endorsement branding strategy
Question 6 Multiple Choice (Single Answer)

Which of the following are the factors of macro environment?

  1. Physical 2. Economical 3. Supplier 4. Legal 5. Technological
  1. 1, 2, 3, 4
  2. 1, 2, 4, 5
  3. 1, 2, 3, 5
  4. 1, 3, 5
  5. All of these
Question 7 Multiple Choice (Single Answer)

In which of the following market structures only few sellers dominate the industry?

  1. Monopolistic
  2. Monopoly
  3. Oligopoly
  4. Perfect competition
  5. None of these
Question 8 Multiple Choice (Single Answer)

What does D stand for in the AIDA model of advertising?

  1. Demand
  2. Desire
  3. Depression
  4. Direct
  5. Down
Question 9 Multiple Choice (Single Answer)

Which of the following is not a part of Marketing Information System (MIS)?

  1. Marketing intelligence
  2. Marketing research
  3. Marketing information
  4. Management science
  5. None of these
Question 10 Multiple Choice (Single Answer)

Which of the following concepts is/are included in marketing management?

  1. Market segmentation
  2. Customer targeting
  3. Product positioning
  4. Customer's value and satisfaction
  5. All of these
Question 11 Multiple Choice (Single Answer)

Which of the following is/are the component(s) of planning process of a company?

  1. EOQ
  2. MBO
  3. JIT
  4. AIDA
  5. All of the above
Question 12 Multiple Choice (Single Answer)

In marketing structure, what does SBU stand for?

  1. State Bureau Unit
  2. Secular Business Unit
  3. Strategic Business Unit
  4. Strategic Bureau Unit
  5. State Business Unit
Question 13 Multiple Choice (Single Answer)

At which stage of the product life cycle is the number of customers maximum?

  1. Introductory stage
  2. Growth stage
  3. Maturity stage
  4. Declining stage
  5. Break-even stage
Question 14 Multiple Choice (Single Answer)

In marketing management, CRM stands for _______________.

  1. Consumer Research Management
  2. Call Research Management
  3. Capital Research Management
  4. Customer Relationship Management
  5. Consumer Related Management
Question 15 Multiple Choice (Single Answer)

Which of the following are the 4Ps of marketing mix?

  1. Product, Promotion, Place and Person
  2. Product, Promotion, Place and Price
  3. Position, Place, Perfection and Promotion
  4. Price, Place, Position and People
  5. None of the above
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