Multiple choice

Gillette India Co. works in three categories, i.e. personal care, oral care and alkaline batteries. Which branding strategy does this company follow?

  1. Product branding strategy

  2. Range branding strategy

  3. Line branding strategy

  4. Umbrella branding strategy

  5. Endorsement branding strategy
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

This strategy focuses on promoting product lines, i.e. oral care products, health care products, etc.

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