Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice
  1. Tricky pricing

  2. On-demand pricing

  3. Psychological pricing

  4. Discount pricing

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Psychological pricing is a strategy that leverages consumer perception and psychology to influence purchasing decisions. It uses pricing tactics like charm pricing (\$9.99 instead of \$10) to create the illusion of a better deal. This method specifically targets consumer psychology rather than being based on costs, demand, or simple discounting.

Multiple choice
  1. Organizational factors

  2. Marketing mix

  3. Product differentiation

  4. Competitors

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Internal factors influencing pricing decisions are those within the organization's control: organizational factors (structure, policies), marketing mix (product, place, promotion, and price decisions), and product differentiation (unique features). Competitors are external factors - they exist outside the organization and thus do NOT belong in the internal factors category.

Multiple choice
  1. Product-line-mix

  2. Product-mix

  3. Product-diversification

  4. Product-modification

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product diversification is the strategy of adding new products to an existing product line or product mix. It expands the company's offerings into new categories or markets. This is distinct from product-mix (the overall assortment) or product-line-mix (variations within a line) and modification (improving existing products).

Multiple choice
  1. Lateral

  2. Related

  3. Vertical

  4. Horizontal

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product diversification has standard types: lateral (new products unrelated to current business), vertical (integrating backward/forward in supply chain), and horizontal (similar products at same production level). 'Related' diversification describes the relationship between new and existing products but is not a type - it's a characteristic. Therefore, 'Related' is NOT a type of product diversification.

Multiple choice
  1. Pruning strategy

  2. Run-out strategy

  3. Marketing strategy

  4. None of the above

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product simplification strategies involve reducing the breadth or depth of a product line to lower costs and increase focus. Pruning strategy and run-out strategy are both recognized tactics for this, whereas a marketing strategy is a broad promotional and sales plan rather than a product simplification tactic itself.

Multiple choice

Employee training can help in customer retention.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The passage explicitly states that to make customers return even when they don't need the product, you may need to train your employees and keep them happy at the workplace. This directly links employee training to customer retention.

Multiple choice

Separate communities need to be built in order to market products.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Hint: Para-C "But the passing fancy has endured for nearly half a century, the harmless craze still serves its useful purpose, and the fashion has acquired such a permanence as to convince most people that it has come to stay."

Multiple choice

Community marketing has a high leverage.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The passage states that using internet communities to leverage your customer base 'could give you monetary leverage of 100-1000 times in Cash Generated,' which demonstrates the very high leverage potential of community marketing.

Multiple choice

Customer product education is an integral part of marketing.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The passage suggests designing 'something as simple as designing a game which educates the customer about your product or service benefits,' and notes this creates buzz automatically. This shows product education is integral to marketing strategy.

Multiple choice

Advertising agencies are fast becoming partners to their clients.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The passage states that many advertising agencies 'make it a target to increase the bottom line of their clients' and offer 'Integrated 360 degrees marketing solution.' This partner-like focus on client success indicates agencies are becoming partners rather than just service providers.

Multiple choice

You have to go to many agencies to get 360 degrees marketing solutions.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The passage states that 'many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution,' meaning you can approach a single agency for comprehensive solutions, not multiple agencies.

Multiple choice

BTL has more tangibility.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The passage states that BTL and Internet marketing 'increasing the tangibility and experiential quotient of the whole marketing campaign,' unlike mass marketing which 'has been rendered less alluring.' Higher tangibility is a key advantage of BTL.

Multiple choice

Community marketing creates a buzz around the product or service.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The passage states that using internet communities and designing something that educates customers 'creates a Buzz around your product automatically,' showing that community marketing generates natural buzz.

Multiple choice

Copying the market leader is a sure shot at success.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

 The answer is false. This information is not given.

Multiple choice

BTL marketing is same as mass marketing.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The passage states that 'Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing,' clearly distinguishing BTL from mass marketing as a newer, different approach.