Commerce Accountancy ยท General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

An anti-tobacco campaign is an example of

  1. cause marketing

  2. niche marketing

  3. cross marketing

  4. anti-social marketing

  5. telemarketing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

This is a form of marketing in which a company and a charity team up together to tackle a social or environmental problem and create business value for the company at the same time. So, anti-tobacco campaign is an example of cause marketing.

Multiple choice

Making telephone calls to prospective customers is a form of

  1. direct marketing

  2. indirect marketing

  3. ambush marketing

  4. strategic marketing

  5. social media marketing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Direct marketing is about making direct contact with existing and potential customers to promote your products or services.

Multiple choice

Marketing starts and comes to an end with

  1. manufacturer

  2. distributors and dealers

  3. customer

  4. workers and staff

  5. resellers and retailers
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Customer is the person who purchase the goods for consuming and not for its further sale. This is the last stage of marketing.

Multiple choice

Which of the following is a type of compensation system whereby an advertising agency establishes a fixed monthly fee for its services to a client and media commissions received by the agency are credited against the fee?

  1. Failure fee

  2. Fixed-fee arrangement

  3. Cost-plus system

  4. Incentive-based system

  5. None of the above
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

This is the correct answer. All above options are incorrect. The right answer is fee-commission combination.

Multiple choice

Sales promotion activities that are designed to accelerate the purchase decision process, and generate an immediate increase in sales, but do little or nothing to communicate information about a brand and contribute to its identity and image is known as

  1. non-franchise building promotion

  2. consumer franchise-building promotion

  3. consumer oriented-sales promotion

  4. sales promotion trap

  5. none of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales promotion activities that are designed to accelerate the purchase decision process and generate an immediate increase in sales but do little or nothing to communicate information about a brand and contribute to its identity and image, is known as non franchise-building promotion.

Multiple choice

An industry which is fighting hard to increase its market share in existing market (with new popular products) is known as

  1. market vendor

  2. market operator

  3. market leader

  4. market follower

  5. market challenger
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

A market challenger is an organization that aggressively competes to increase its market share in an existing market by introducing new products or competing aggressively. Unlike market followers who avoid confrontation, challengers actively attack market leaders to gain position. Market vendors, operators, and leaders are not terms for firms fighting to increase share.

Multiple choice

Which of the following maximizes the amount of contact and value for a customer?

  1. Availability

  2. Distribution

  3. Coverage

  4. Control
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Coverage refers to how widely a product is available across different locations and channels. Maximum coverage ensures customers can access the product wherever they are, thus maximizing contact and value. Availability is just having it, distribution is moving it, but coverage ensures widespread accessibility.

Multiple choice

Which of the following is a means to achieve the optimum distribution costs without losing decision-making authority over the product offering and the way it is marketed and supported?

  1. Availability

  2. Distribution

  3. Coverage

  4. Control
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Control allows a company to maintain authority over product offering and marketing while managing costs. You can outsource logistics (distribution) or expand reach (coverage) or ensure availability, but only control lets you optimize costs while keeping decision-making power intact.

Multiple choice

Which of the following represent methods, where intermediaries are given exclusive rights to market a good or service within a defined 'territory', and thus limited number of intermediaries are used?

  1. Exclusive

  2. Intensive

  3. Selective

  4. Direct
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Exclusive distribution grants one or few intermediaries exclusive rights within a territory. This limits competition among resellers and creates dedicated partnerships. Intensive uses many outlets, selective uses some, and direct eliminates intermediaries entirely.