Multiple choice

Sales promotion activities that are designed to accelerate the purchase decision process, and generate an immediate increase in sales, but do little or nothing to communicate information about a brand and contribute to its identity and image is known as

  1. non-franchise building promotion

  2. consumer franchise-building promotion

  3. consumer oriented-sales promotion

  4. sales promotion trap

  5. none of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales promotion activities that are designed to accelerate the purchase decision process and generate an immediate increase in sales but do little or nothing to communicate information about a brand and contribute to its identity and image, is known as non franchise-building promotion.

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