Multiple choice

Which of the following is/are the sales promotion activities that communicate(s) distinctive brand attribute and contribute(s) to the development and enforcement of brand identity?

  1. Consumer Franchise-Building Promotions

  2. Creative Selling

  3. Dyadic Communication

  4. Selective Attention

  5. Heuristics

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales promotion activities that communicate distinctive brand attribute and contribute to the development and enforcement of brand identity are known as Consumer Franchise-Building Promotions.