Multiple choice

Which of the following maximizes the amount of contact and value for a customer?

  1. Availability

  2. Distribution

  3. Coverage

  4. Control

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Coverage refers to how widely a product is available across different locations and channels. Maximum coverage ensures customers can access the product wherever they are, thus maximizing contact and value. Availability is just having it, distribution is moving it, but coverage ensures widespread accessibility.