Multiple choice

Connecting the business with customers with the goal of maximising profit

  1. Marketing

  2. Invention

  3. Innovation

  4. Operations
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing is the business function responsible for identifying, anticipating, and satisfying customer requirements profitably. It bridges the gap between what the business produces and what customers want. Invention and innovation relate to creating new products, while operations focuses on the production process itself.

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