Multiple choice

Which of the following refers to place your product or service in as many outlets or locations as possible, in order to maximise the opportunity for customers to find the goods or services?

  1. Exclusive

  2. Intensive

  3. Selective

  4. Direct

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Intensive distribution is a strategy where producers place their products in as many outlets as possible to maximize customer access and purchase opportunities. This is common for convenience goods like snacks, soft drinks, and newspapers. Exclusive distribution limits outlets to maintain brand exclusivity, selective distribution uses fewer outlets than intensive but more than exclusive, and direct distribution involves selling straight from manufacturer to consumer.