Which of the following represent methods, where intermediaries are given exclusive rights to market a good or service within a defined 'territory', and thus limited number of intermediaries are used?
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Exclusive
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Intensive
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Selective
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Direct
A
Correct answer
Explanation
Exclusive distribution grants one or few intermediaries exclusive rights within a territory. This limits competition among resellers and creates dedicated partnerships. Intensive uses many outlets, selective uses some, and direct eliminates intermediaries entirely.