Multiple choice

Which of the following represents a method, where some products go directly from producer to customers and others go through intermediaries?

  1. Direct

  2. Indirect

  3. Hybrid

  4. Exclusive

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Hybrid distribution (also called multi-channel) combines direct and indirect channels. Some products go straight from producer to customer (like online sales), while others go through intermediaries (like retailers). This flexibility optimizes reach and efficiency.