Multiple choice general knowledge

Intensive distribution is used commonly for

  1. High value items

  2. Items on sale

  3. Low price or impulse items

  4. High priced, non-impulse items
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Intensive distribution is a strategy where products are placed in as many outlets as possible, typically used for low-priced, convenience goods that require frequent purchases and minimal consumer effort - items like snacks, soft drinks, cigarettes, and newspapers. High-value items (A) and high-priced non-impulse items (D) use selective or exclusive distribution, while 'items on sale' (B) is too vague to be a specific distribution strategy.

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