Multiple choice general knowledge

Intensive distribution is used commonly for

  1. High value items.

  2. Items on sale.

  3. Low price or impulse items.

  4. Items with short life cycles.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Intensive distribution aims to place products in as many outlets as possible. This strategy is most effective for low-priced, frequently purchased convenience items or impulse goods where availability is the key driver of sales.

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