Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

Marketing spend in recession should be

  1. increased or maintained

  2. reduced

  3. reduced and then increased

  4. none of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing theory suggests that during recessions, companies should increase or maintain marketing spending rather than reduce it. This counterintuitive approach helps maintain brand visibility, capture market share from competitors who cut spending, and position for recovery. Reducing marketing spend during recession is widely considered a strategic mistake in business management.

Multiple choice

Directions: Choose the best answer from the listed choice.

Occasion marketing is especially important in countries like India .

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Occasion marketing is particularly important in culturally diverse countries like India due to numerous festivals, celebrations, and seasonal events throughout the year. Brands leverage these occasions to connect emotionally with consumers and drive sales during peak consumption periods.

Multiple choice

Directions: Choose the best answer from the listed choice.

Does all companies use Brand Ambassdors in their advertisement?

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Not all companies use brand ambassadors - it's a marketing strategy choice, not a universal practice. Many small businesses and even large corporations rely on other marketing methods like digital advertising, product sampling, or influencer partnerships instead of formal brand ambassador programs.

Multiple choice

Which of the following is defined as “Trendy, fun loving people who are resource constrained”?

  1. <span style="line-height:=">Beleivers<o:p></o:p>

  2. <span style="line-height:=">Strivers<o:p></o:p>

  3. <span style="line-height:=">Makers

  4. <span style="line-height:=">Survivors<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

It is the right answer as strivers can be defined as trendy, fun loving people who are resource constrained. They try to emulate purchases of those with greater material wealth.

Multiple choice

Sony exemplifies which of the marketing criteria?

  1. Anticipative marketing

  2. Responsive marketing

  3. Creative marketing

  4. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sony exemplifies creative marketing as creative marketer discovers and produces solutions that customers did not ask for but to which they enthusiastically respond.

Multiple choice

''Market broadening'' and ''Market diversification'' are and example of which type of defence strategies?

  1. Counter-offensive defence<o:p></o:p>

  2. Mobile defence<o:p></o:p>

  3. Pre emptive defence<o:p></o:p>

  4. Flank defence<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Mobile defence strategy involves the stretching of domain over new territories from which offence and defence can be carried out. Hence, market broadening and market diversification are an example of mobile defence.

Multiple choice

Which of the following is not a requirement for effective positioning?

  1. <span style="line-height:=">Positioning message should be tailored according to the target audience<o:p></o:p>

  2. <span style="line-height:=">Positioning should not deliver a unique value proposition<o:p></o:p>

  3. <span style="line-height:=">Positioning should address customer felt needs<o:p></o:p>

  4. <span style="line-height:=">The product or service should be differentiated from that of a competitor<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The statement “Positioning should not deliver a unique value proposition” is not a requirement for effective positioning. Hence, it is the right answer.

Multiple choice

When is product mix expansion achieved?

  1. By adding variants of existing brands to the product line or by increasing product lines and adding new brands.<o:p></o:p>

  2. By adding similar item to an existing product line with the same brand name.<o:p></o:p>

  3. By using one of the existing brands to offer a new product line <o:p></o:p>

  4. None of the above<o:p></o:p>
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

By adding variants of existing brands to the product line or by increasing product lines and adding new brands product mix expansion can be achieved.

Multiple choice

When is line extension achieved?

  1. By adding variants of existing brands to the product line or by increasing product lines and adding new brands.<o:p></o:p>

  2. By adding similar item to an existing product line with the same brand name.<o:p></o:p>

  3. By using one of the existing brands to offer a new product line <o:p></o:p>

  4. None of the above<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Line extension is achieved by adding similar item to an existing product line with the same brand name product mix expansion cannot be achieved. Hence, it is the right answer.