Multiple choice

When is product mix expansion achieved?

  1. By adding variants of existing brands to the product line or by increasing product lines and adding new brands.<o:p></o:p>

  2. By adding similar item to an existing product line with the same brand name.<o:p></o:p>

  3. By using one of the existing brands to offer a new product line <o:p></o:p>

  4. None of the above<o:p></o:p>
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

By adding variants of existing brands to the product line or by increasing product lines and adding new brands product mix expansion can be achieved.

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