Multiple choice

When is line extension achieved?

  1. By adding variants of existing brands to the product line or by increasing product lines and adding new brands.<o:p></o:p>

  2. By adding similar item to an existing product line with the same brand name.<o:p></o:p>

  3. By using one of the existing brands to offer a new product line <o:p></o:p>

  4. None of the above<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Line extension is achieved by adding similar item to an existing product line with the same brand name product mix expansion cannot be achieved. Hence, it is the right answer.

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