Which of the following relates the process of taking a product's brand name for a fresh product in the same product group?
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Keep practicing — related questions
- Adding new product or products to the existing product-line or product-mix is called as ______
- When is line extension achieved?
- When is product mix expansion achieved?
- The process of assigning a distinctive name to a product by which it may be known is called
- ___________ is the verbal part of the brand.
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