Business Studies (Commerce)

The biggest or greatest amount of involvement in a foreign market comes through direct investment.

Multiproduct branding strategy whereby a firm markets one or more new products under an already established product

A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network.

Dumping is the pricing in the international market. It happens when manufacturers export a product to another country at a price either below the price charged in its home market or below its cost of production.

This is not the drawback of local marketing.

Sellers that handle their own exports are engaged in direct exporting.

An industry which does not produce raw materials or manufacture products, but offers a service such as banking, retailing, or accountancy.

Since selling agents are responsible for selling products

A push strategy is sales based. A push strategy uses marketing channels, such as trade promotions, to push a product or service through to the sales channel.

It is a retail store, usually selling a wide variety of commodities, in which customers are required to buy large, wholesale quantities of the store's products.

It is a situation in which only certain dealers are allowed to sell a certain product.

An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.

It is concentrating all marketing efforts on a small but specific segments.

This is the foremost strategy in the international marketing.

It can be usually accessed more quickly and cheaply than other information sources.