Multiple choice

Adding new product or products to the existing product-line or product-mix is called as ______

  1. Product-line-mix

  2. Product-mix

  3. Product-diversification

  4. Product-modification
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product diversification is the strategy of adding new products to an existing product line or product mix. It expands the company's offerings into new categories or markets. This is distinct from product-mix (the overall assortment) or product-line-mix (variations within a line) and modification (improving existing products).

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