Multiple choice

What is meant by trading down?

  1. By adding variants of existing brands to the product line or by increasing product lines and adding new brands.<o:p></o:p>

  2. By adding similar item to an existing product line with the same brand name.<o:p></o:p>

  3. By using one of the existing brands to offer a new product line <o:p></o:p>

  4. By adding lower priced products to its product line<o:p></o:p>
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

By adding lower priced products to its product line trading down is achieved.

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