Multiple choice

Which of the following is incorrect about brand extension?

  1. Brand extension results from the concentration of efforts on a few brands.

  2. Brand extension is necessary in order for the brand to survive.

  3. Brand extension gives access to an accumulated image capital.

  4. Brand extension enables the brand to break away from the mono-product.

  5. None of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

 All the above statements are correct about brand extension.

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