Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice

A company is seeking growth in new products which relate to technology or marketing parameters with the existing ones. Its growth strategy belongs to which of the following categories?

  1. Horizontal diversification

  2. Concentric diversification

  3. Conglomerate diversification

  4. None of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

This is the right answer as concentric diversification happens when the company seeks growth in new products which relate to technology or marketing parameters with the ones that are in existence.

Multiple choice

According to which of the following aspects of perception, a customer comes across and screens a particular stimulus generated for a market offering?

  1. Selective attention

  2. Selective retention

  3. Classical conditioning

  4. Selective distortion
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Selective attention as a component of perception  refers to the criteria when a customer comes across and screens a particular stimulus generated for a market offering. Hence, it is the right answer.

Multiple choice

Recently a renowned model won a lawsuit against an advertising company for using a 'double' in a commercial endorsement of a beauty product. Consequently advertising companies will stop using 'look-alikes' or 'doubles'. This is bound to result in an increase in advertising costs, as famous artists charge a much higher fee than do their 'look-alikes'.

The argument above depends upon which of the following assumptions?

  1. Advertisements using renowned models are usually more effective than those using 'doubles' or less well known faces.

  2. Famous models are sometimes not available, or not willing to do 'shoots' for purely cosmetic products.

  3. The advertising industry will rely on renowned models and known faces in their commercials.

  4. The advertising industry will not use fresher and prettier models for their products.

  5. Viewers are usually unable to immediately distinguish between a well-known model and his/ her double.

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Only if advertising industry relies on renowned models and known faces (who presumably charge more) will the costs of the industry increase.

Multiple choice

An advertiser puts an advertisement on a programme of TV channel which was viewed 6 times by 5000 people in the target audience and 8 times by 5000 people in a four week period. Also during the same period, the ad is put on another programme which was viewed 4 times by 3000 people in the target audience. Calculate gross impressions for the advertisement.

  1. 82,000

  2. 70,000

  3. 30,000

  4. 52,000

  5. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

(5000*6) + (5000*8) + (3000*4) = 30,000 + 40,000 + 12,000 = 82,000  So, it is the right answer.

Multiple choice

What does 'POP' stand for in business terminology?

  1. Post Operations Procedure

  2. Place of Publicity

  3. Place of Purchase

  4. Point of Purchase
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

In marketing and retail, POP stands for Point of Purchase. It refers to the location where a customer makes a purchase decision, often supported by displays.

Multiple choice

Four Ps of Marketing is also known as

  1. Marketing Mix

  2. Marketing Concept

  3. Marketing environment

  4. Marketing strategies
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The Four Ps of marketing are Product, Price, Place, and Promotion, which collectively form the Marketing Mix.

Multiple choice

Bank marketing involves

  1. Product marketing;

  2. Services Marketing

  3. Combination of product and services marketing;

  4. Professional Marketing
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Bank marketing is a hybrid discipline that involves promoting both tangible products (like credit cards or loans) and intangible services (like advisory or account management). This combination is necessary because banking is fundamentally a service-oriented industry that utilizes specific financial products.