Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice

A company produces sugar as a product. Which of the following targets of marketing strategy will it follow?

  1. Concentrated targeting

  2. Undifferentiated targeting

  3. Multi-segment targeting

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Undifferentiated targeting is when no segments are formed and the whole market is pursued as one. Sugar is a commodity product which is used by all. Hence, it falls under this category where segmentation is not required.

Multiple choice

As marketing communication grows more complex, the need that experts deal with technical issues becomes more apparent.

  1. that experts deal with technical issues becomes

  2. for experts to deal with technical issues became

  3. for experts to deal with technical issues becomes

  4. that technical issues be dealt by experts became

  5. that there be dealing of technical issues by experts has become
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Option (1) is incorrect because of ‘need that’. Option (2) is incorrect because of ‘became’. Option (4) is incorrect because of ‘need that’ and ‘became’. Option (5) is incorrect because of the wrong usage of present perfect tense. Hence (3).

Multiple choice

Which of the following is the criteria of internally driven businesses?

  1. Segmentation on the basis of product

  2. Market research driven strategies and operations

  3. To understand competitors' strategies

  4. To be sensitive to latent demands of the customers
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Internally driven businesses segment their market on the basis of product, that is they do not segment market on the basis of customers.

Multiple choice

Overall market share is described with four components.Which of the following does the statement percentage of the customers who buy from the company” correspond to?

  1. Customer penetration

  2. Customer loyalty

  3. Customer selectivity

  4. Price selectivity
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

As a component of the overall market share, customer penetration refers to the percentage of the customers who buy from the company, therefore, it is the right answer.

Multiple choice

One of the four elements of the MIS is used to collect information, Internal -ad-hoc data refers to which of the following?

  1. Descriptive details help marketers to carry out analysis by disaggregating the data of sales for e.g., discounts and promotional costs

  2. Using the data of customer transactions and associated costs for specific purposes for e.g., change in sales after change in price

  3. Information on environmental forces such as social, legal, economic and technological

  4. Marketing research carried out to plan a marketing mix (external ad-hoc data and external continuous data)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Internal -ad - hoc data refers to using the data of customer transaction and associated costs for specific purpose for eg. Change in sales after change in price. Hence, it is the right answer.