Multiple choice

The large firms such as I.B.M, General motors and Coca cola consider which of the following patterns of target market selection?

  1. Single segment concentration

  2. Selective specialisation

  3. Product specialisation

  4. Market specialisation

  5. Full market coverage

Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Yes, it is the right answer as the firms attempts to serve all customer groups with all the products they might need.